Code-R Exhibit

Blurring the lines between automotive and art to create automotive art.

Year:

2025

Category:

Event Design

Client:

The Warehouse

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Project Overview

Provide striking backdrop designs for the Code-R Exhibit at The Warehouse in Mesa, Arizona. The event features Nissan GT-R vehicles of all generations and allowed enthusiasts to experience these vehicles in one location to honor the last generation of the Nissan GT-R. Well-respected automotive photographer and enthusiast, Larry Chen had his GT-R front and center as the star of the show.

Our Approach

Create two sets of vehicle backdrops that visually represented the car and the heritage that it derives from. The first backdrop has an abstract, flowy feel to it that lends itself well to the sharp body lines of the car. The other backdrop is more subtle but represents the key features that make that particular car so unique.

Credits

Art Director: Rebecca Nguyen
Photos 1 & 2: @optix.jpg on instagram
Photo 3: @pixelsbyjayy on instagram
Photo 4: @pnwpina on instagram

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Fueled by motorsport culture, we create bold, gritty designs that drive impact for brands in any lane.

Fueled by motorsport culture, we create bold, gritty designs that drive impact for brands in any lane.

Fueled by motorsport culture, we create bold, gritty designs that drive impact for brands in any lane.