Project Overview

Create branding for the TREAD Agency Traction Series event series that can be carried over to represent different destinations and activities.

Our Approach

It was important to create a brand that carried the right amount of professionalism, while still speaking to the unique locations and activities that the Traction Series events presented.

Our strategy included:

• Event Branding for the Outdoors – Lean into the rugged, gritty outdoors while remaining clean and readable.

• Expandable Foundation – Branding that translates to different locations and acitivities.

Key Challenges & Solutions

Abstract Event Branding

Balance the idea of marketing an event series to the media that aren't necessarily outdoors people to the fullest with engaging event branding that captures both avid and non-avid outdoors folks.

Adapt to Platform

Created branding that was used on print pieces, website, pitch decks, apparel, patches, and supporting event needs.

Agency: TREAD Agency/Kahn Media