Project Overview

Beretta was founded in 1526 and is currently the oldest active firearm manufacturer. Zeroed In is an experiential event that was hosted by Beretta and aimed to educate certified Beretta dealers on their latest and greatest products - specifically long-range shooting.

Our Approach

Create a clean and concise brand identity for the Zeroed In event that represented the sport at hand, long-range shooting. The brand mark is subtle enough that it reads well while still containing some sort of graphic element. Additionally, it was important to create a logo that was easily translated to print, apparel, web, etc.

We focused on:

• Long-Range Shooting at the Core – It was important to stay true to what the event was accomplishing.

• Clean and Transferable – A brand identity that can be used by anyone and on anything.

Agency: Kahn Media/TREAD Agency