Project Overview

Beretta was founded in 1526 and is currently the oldest active firearm manufacturer. Zeroed-In is an experiential event that was hosted by Beretta and aimed to educate certified Beretta dealers on their latest and greatest products - specifically long-range shooting.

Our Approach

Create a clean and concise brand identity for the Zeroed-In event that represented the sport at hand, long-range shooting. The brand mark is subtle enough that it reads well while still containing some sort of graphic element. Additionally, it was important to create a logo that was easily translated to print, apparel, web, etc.

We focused on:

• Long-Range Shooting at the Core – It was important to stay true to what the event was accomplishing.

• Clean and Transferable – A brand identity that can be used by anyone and on anything.

Agency: Kahn Media